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Digital Brand Strategist

Company: Rapid Response Monitoring
Location: Syracuse
Posted on: March 19, 2023

Job Description:

Location: 100% On-Site in Syracuse HQ
Role Summary
Rapid Response Monitoring is looking for an innovative, tech-savvy, data-driven Digital Brand Strategist who has expert experience in handling both paid and unpaid marketing platforms. In this role, you will guide the strategy for our online brand identity including web, social media, email marketing, company blog, as well as additional digital channels to further our digital marketing growth.
Salary Range: $65,000 - $85,000 annually
About the Position

  • Develop & implement digital growth strategies including enterprise-wide social media brand advocacy programs, social selling, and content curation
  • Manage, track and report on success of social media campaigns (organic and paid) on a monthly/quarterly basis and develop improvement strategies
  • Oversee content scheduling of in-house-created content on an ongoing and timely basis
  • Coordinate meetings with various internal departments to gather feedback on content and projects while providing guidance based on industry standards and trends
  • Lead sales enablement projects to increase pipeline velocity & lead quality
  • Liaise with Talent Acquisition to build & implement employer brand marketing & recruitment lead generation strategy

    About you

    • Demonstrable social media marketing experience and social analytics tools knowledge
    • Passion for digital media and desire to expand understanding and use of emerging social media
    • Seeking a dynamic and fast-paced work environment
    • Positive attitude, creativity, adaptability, detail oriented with good multitasking and organizational ability

      Basic Qualifications

      • Bachelor's degree in English, Communications, Graphic Design, Marketing, Journalism, Public Relations, Business Administration, or a related field
      • 5+ years of proven Digital Marketing Strategy experience
      • Proficiency in social media platforms including but not limited to Facebook, LinkedIn, Twitter, and Instagram
      • Excellent writing, editing (images/ text), presentation and communication skills, including ability to think on one's feet and respond in clear, credible, and concise terms
      • Experience in graphic design software and tools (Adobe InDesign, Adobe Photoshop, Adobe Acrobat, Adobe Illustrator, FTP file transfers, etc.) on MS or Mac

        Preferred Qualifications

        • Experience developing e-mail marketing campaigns and customer facing blogs
        • Well versed in the latest video technologies, styles, and branding guidelines
        • Experience utilizing Social Media Management software such as Hootsuite and Social Listening and Analytics tools such as Brandwatch

          COVID-19 Requirements

          • Must be fully vaccinated: 2 doses of Pfizer/Moderna or 1 dose of Johnson & Johnson, 2 weeks prior or more

            What awaits you at Rapid Response

            • Annual salary increases and performance bonuses
            • Medical, Dental, Vision, and 401k
            • Paid Sick Time
            • Paid Vacation Time
            • The opportunity to make an impact on communities across the country every day

              About Us
              Founded in Syracuse, NY in 1992, Rapid Response is a critical response data monitoring center focused on saving lives and protecting homes and businesses. Whether it's a fire at a family home, an armed intruder at a business, a missing vehicle, an evening jogger, or a lone family member having a medical emergency, our heroes are waiting to help when you need and depend on us. Supported by teams of experts in their respective fields, our highly trained specialists are the 24/7 backbone for the customers we serve around the globe.
              Additional Information
              Rapid Response offers a competitive compensation and benefits package and dynamic and professional work environments. We also offer continued growth through our internal advancement opportunities. For more information, view our website at EOE, including disability/veterans.


Keywords: Rapid Response Monitoring, Syracuse , Digital Brand Strategist, Other , Syracuse, New York

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