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Chief Marketing Officer

Company: TCGplayer
Location: Syracuse
Posted on: September 15, 2020

Job Description:

We’re committed to community, making a difference and innovating the future of games. All we need is you. Check out our Core Values to see what we care about. Opportunities await at TCGplayer. Your move.

TCGplayer.com is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability or other applicable legally protected characteristics.

All original content herein is Copyright 2018 TCGplayer, Inc. TCGplayer.com® is a trademark of TCGplayer, Inc. No portion of this website may be used without expressed written consent. All rights reserved. Magic: The Gathering and its respective properties are copyright Wizards of the Coast .

TCGplayer was founded by Chedy Hampson and Ray Moore as a digital media platform within the collectible hobby space. We have grown from our initial roots working inside Syracuse-based hobby stores selling comic books, sports cards, CD’s, collectible cards, action figures, and tabletop games into an expansive eCommerce marketplace that connects a global community of millions of buyers with tens of thousands of retailers.

We have been ranked amongst New York State’s 50 best employers and Fortune.com’s Top 100 Companies for Women in the U.S. Our entire team prides itself on creating a culture that fosters camaraderie, embraces diversity, and exudes passion. We provide stock options to 100% of our 250 team members and project our team to grow to over 400 by the end of 2021.

With our initial goal of building the most dynamic and compelling marketplace for collectible card games in the U.S accomplished, we are now set to bring our innovative technologies and customer focused approach to the entire $25B global collectible hobby market.

In support of TCGplayer’s aggressive expansion plans, we are looking for a CMO who will position TCGplayer as the premier online destination globally for the collectibles and hobbyist markets. You will directly oversee a ‘full-stack’ marketing organization currently comprising 20 FTE and plans for growth consisting of teams responsible for: Digital Marketing, Mar/Ad Tech, BI/Analytics, Design Services, Editorial, Affiliates, and Partnerships.

Who You Are In the role of CMO you will be deeply analytical with the ability to model, interpret and predict performance by leveraging sophisticated analytical tools with exceptional performance marketing capabilities (reporting, analytics, KPIs, metrics, testing, conversion, optimization, and lead generation) and the ability to operationalize all facets of these functions.

If you are a leader and action-oriented self-starter who can set our marketing strategy and drive execution with a “roll up the sleeves” approach. If you are entrepreneurial and ambitious with a “can-do” mentality. If you value being a critical member of the executive team, responsible for setting and implementing an overarching marketing strategy, but also operating with a GM mentality in helping to build and lead the entire company - then this is the job for you!

The Impact You Will Make Here Unite the efforts of all teams to improve awareness, consideration, acquisition, retention, conversion, advocacy, and revenue growth with a data-driven customer experience-first approach.

Mentor, recruit, and grow a marketing organization that will optimize the customer journey and ensure TCGplayer is supporting a world class customer experience.

Help the organization deeply understand two-sided drivers of both selling and purchasing across a variety of customer cohorts (i.e. competitive, casual, collectors/investors, and retailers) as each of these personas and demographics have very different behaviors and need to be targeted and drawn into the platform differently on both sides of the marketplace.

Define a performance marketing growth roadmap that expands across and optimizes all viable channels (i.e. Social, Search, Email, Influencer, TV, Radio, Podcast, Magazine, Direct Mail, OOH, and more) ensuring TCGplayer is positioned thoughtfully while achieving growth KPIs, ROI, and ROAS.

Develop and implement effective attribution models to understand the performance of all channels and optimize spend accordingly, providing analytical insight into customer acquisition, behavior, and characteristics.

Lead brand, creative design, and media teams to materially grow and efficiently capitalize on TCGplayer’s brand elements and strengths.

Work closely with external agencies and firms such as PR.

What You Bring To The Team 10-15 years experience leading and growing high-performing marketing teams for an eCommerce/multi-sided marketplace with a proven track record developing customer acquisition functions that meet key objectives, strategies, and forecasts.

Because of the design of TCGplayer’s marketplace and retailer (SMBs) services expansion, the CMO must have experience overseeing initiatives targeting both sides of a marketplace, incorporating frequent ‘switching’ on the platform. Such as buyers frequently becoming sellers and vice versa.

TCGplayer’s marketing efforts must be grounded in measurement and metrics. For buyers it's more important to understand retention and growth of spend. For sellers it's more about retention and growth of inventory added.

Comfortable ‘diving in’ and operating in a very hands-on manner, understanding that certain functions are still being developed, while at the same time designing the right playbook for organizational design and hiring.

Experience building teams within early-stage companies going through hyper-growth while also understanding best practices from large corporate settings.

Fluent in P&L leadership and management, a track record of building and leading teams that drive efficient growth, and be able to establish credibility through vision, thought leadership, technical expertise, and execution.

What We Provide Our benefits program is one of the most flexible and progressive in the country. Plus, benefits start on day one, so you have everything you need to make a stress-free transition to life at TCGplayer.

Comprehensive healthcare coverage with the majority of the premium paid by the Company.

100% company paid dental insurance

Unlimited paid time off (PTO)

100% company paid Family Leave

401k plan with 4% match

TCGplayer stock options for all employees

Paid trips to work with remote teammates

TCGplayer is an Equal Opportunity Employer and does not discriminate against any employee for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Keywords: TCGplayer, Syracuse , Chief Marketing Officer, Other , Syracuse, New York

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