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Marketing Communications Manager

Company: Hill-Rom
Location: Syracuse
Posted on: October 12, 2019

Job Description:

Hillrom is a $2.8B leading worldwide manufacturer and provider of medical technologies and related services for the health care industry, including patient support systems, safe mobility and handling solutions, non-invasive therapeutic products for a variety of acute and chronic medical conditions, medical equipment rentals, surgical products and information technology solutions. Hillrom's comprehensive product and service offerings are used by health care providers across the health care continuum and around the world in hospitals, extended care facilities and home care settings to enhance the safety and quality of patient care.DescriptionJOB SUMMARY:


This position leads the marketing communications team for Hillrom's Patient Monitoring, Diagnostic Cardiology and Physical Exam and Diagnostics portfolios. This person oversees a team of marketing communications professionals providing expert insight and team leadership and is the voice and liaison for the Front Line Care team on corporate led initiatives.



ESSENTIAL DUTIES AND RESPONSIBILITIES:

* Manage a team of marketing communications professionals including marketing communications specialists/managers, a graphic designer, a tradeshow specialist and various contracted/outsourced roles

* Work collaboratively with Marketing Communications, Upstream & Downstream Marketing, the Digital Center of Excellence and other teams across Hillrom to plan develop, implement, produce and measure marketing communications programs that drive sales and brand preference (e.g., sales collateral, web content, advertising campaigns, tradeshows, etc.)

* Play a leadership role in fostering and governing the Hillrom brand, from both a visual and editorial perspective

* Provides expert insight on the development of marketing strategies

* Provide strategic guidance on communications tactics best suited for specific goals (including traditional and digital tactics)

* Develop key messages that relate to buyers' pain points while positioning our solutions effectively

* Work collaboratively with in-house creative teams and provides effective management of outside agencies

* Maintain and manage the various tools in place to support the marketing organization, including Global Digital Asset Management and Print on Demand systems





Qualifications
EDUCATION AND EXPERIENCE:

* Bachelor's degree in Marketing, Communications, Advertising or equivalent

* 7-10 years' experience in marketing communications and/or advertising

* Healthcare marketing background preferred




QUALIFICATIONS AND SKILLS:

* Experience working in an in-house marketing communications setting, advertising agency or similar fast-paced professional setting, planning and implementing marketing communications or advertising programs
* Keen understanding of marketing communications/advertising tactics and their purposes
* Ability to provide clear direction to designers, freelancers and agency partners
* Strong grasp of branding strategy, from both visual and editorial perspectives
* Strong writing and speaking skills
* Ability to work and communicate well across creative, finance, product and leadership teams
* Ability to collaborate HRC level on strategic corporate initiatives providing a strong voice for FLC and developing strategies to successfully implement those initiatives into the FLC business
* Strong project management skills, and the proven ability to drive multiple tasks to completion
* Resourceful team player with a 'can-do' attitude who can participate in and lead efforts across disciplines and cross-functional teams
* Experience in the field of healthcare and/or B2B marketing a plus
Hillrom is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity


#INDHR
img height=1 width=1 border=0 src=https://hillrom.contacthr.com/72513140.jpg /

Keywords: Hill-Rom, Syracuse , Marketing Communications Manager, Executive , Syracuse, New York

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