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Senior Paid Search Manager

Company: Raymour and Flanigan
Location: Liverpool
Posted on: November 25, 2022

Job Description:

Senior Manager of Search Raymour & Flanigan is looking for a Senior Manager of Search who will bring in-depth knowledge of SEM & SEO best practices with a proven track-record of managing, optimizing, and growing a holistic paid and organic search program. This role requires the ability to operate on both a strategic and tactical level with a desire to drive efficient campaign results through the use of data analysis and testing. The ideal candidate will have 5-10 years of experience and strong critical thinking skills with an exceptional ability to collaborate in a fast-paced, team-oriented environment. Your primary goal will be to strategically leverage Search to drive relevant traffic to our website and store footprint while working closely with creative, user experience, analytics and agency teams to deliver on overall search performance. You will work with a team of passionate marketers who are focused on delivering an exceptional experience for customers and strong results for our business in a high-performing environment. Responsibilities Create and drive holistic search approaches that fit with the broader media and brand vision.
Present strategic search marketing concepts, plans, and POVs to teams and stakeholders on a regular basis
Partner with R&F marketing and ecommerce teams to manage all aspects of the holistic search program, including initial planning, creative, implementation, monitoring, optimization, analysis and reporting.
Help drive R&F search strategy & execution plan that meets or exceeds revenue growth targets, new customer acquisition, and efficiently driving ROI positive results
Understand and employ as appropriate, advanced search marketing techniques such as AI/ML bid optimization, multi-media mix modeling, holistic search strategies, AMP landing pages, Rank, Technical SEO, Content SEO, AI/ML audience targeting, and more.
Improve campaign performance through A/B and multivariate testing, visitor segmentation, ad copy and landing pages.
Define and implement ad copy and product data testing schedule, creative, and execution to improve efficiency and expand the program.
Drive innovation, learning and test plan, and aid in the development/optimization of landing pages, working with a content management solution and the R&F site merchandising team.
Work closely with BI Analytics and SEM/SEO agency to constantly improve our search marketing optimization approach and ensure digital learning is impacting and changing our go-to-market approach
Inform customer segmentation strategy (including coordination with existing tag management platform) with a clear understanding of appropriate conversion and analytics tags.
Analyze search marketing campaign performance and user behavior to derive marketing insights and make recommendations to improve performance using internal and external data sources (e.g. Adwords, SA360, GA360, Search Console, Brightedge and other in-house analytics tools).
Work closely with agencies, search engine partners, other channel leads (Display, Social, CRM, Video) to integrate search strategies and tactics with those channels.
Work closely and lead SEM/SEO team members to manage Search holistically, proactively implementing holistic search strategies for SERP savings, and help lead testing ideas and insights for holistic search.
Evaluate and identify new, innovative opportunities to prioritize and drive fast experimentation and learning.
Conduct competitive research, identify business implications & share findings.
Drive the QA process internally and with agencies and search engine partners (across keywords, ad copy, landing pages and external development partner for SEO initiatives on website). Raymour & Flanigan offers competitive compensation and a comprehensive benefits package: Excellent Health, Dental & Vision Coverage
401(k) with a Company Match
Paid Vacation and Holidays
Health Savings Account
Flexible Spending Account
Training and Development
Tuition Reimbursement Program
Generous Merchandise Discount
Short & Long Term Disability
Group Life Insurance
Specified Disease Insurance Raymour & Flanigan proudly supports a drug and smoke free work environment. Raymour & Flanigan is an Equal Employment Opportunity employer that does not discriminate against any associate or applicant on the basis of race, creed, color, religion, sex (including pregnancy), age, national origin, physical or mental disability, status as a victim of domestic violence, sexual orientation, sexual and other reproductive health decisions, marital or familial status, genetic information or other basis protected by law.

Keywords: Raymour and Flanigan, Syracuse , Senior Paid Search Manager, Executive , Liverpool, New York

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