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Senior Manager, Midmarket Segment, Spectrum Enterprise

Location: Syracuse
Posted on: August 6, 2022

Job Description:

At a glance:

Are you an expert in the midmarket segment and skilled at developing the product story and the go-to-market product program strategy for internet access, managed services and cloud services? Can you partner with teams across the organization to develop product positioning targeted at clients with up to 399 employees across industries such as manufacturing and retail?Do you desire an influential role in shaping the progress of a technology leader?Our company:

At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.

Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at


As the Senior Manager of the Midmarket Segment, you accelerate revenue by developing and supporting our product story and the go-to-market (GTM) product program strategies for fiber internet access, network, managed services and cloud services. You work in partnership with Product Management, Sales Operations and the extended marketing team to create compelling product positioning and messaging programs, GTM strategies and industry thought leadership.

You serve as a strategy and subject matter expert on market intelligence, including market sizing, opportunity, industry insights and sales motion. You collaborate with sales leadership and training teams to execute integrated sales enablement strategies, product selling and training. You achieve segment market shares and sales goals by partnering with the Demand Generation team to develop and execute end-to-end programmatic sales and marketing programs. You report directly to the Director of the Midmarket Segment for goals and guidance.

Position benefits:
Competitive salary with bonus.Health, vision and dental insurance.100% company match 401(k) up to 6%.Company funded retirement accumulation plan for an additional 3%.Education assistance.Pretax childcare spending account.Paid holidays, vacation days, personal days and sick days.Employee discount on spectrum services where available.What you will do:
Drive revenue by participating in the annual development of the GTM and business development strategy for the Spectrum Enterprise Midmarket segment. Align client and prospect targets to account revenue opportunity for midmarket clients with up to 399 employees.Inform product development and positioning, segment value propositions and client incentives using market, industry analyst and competitive research insights.Develop targeting and segmentation, buying group personas and route-to-market designs across identified high opportunity and differentiated sub-segments based on firm site counts, industries and geographies.Partner with the client marketing demand generation team to nurture existing client relationships and tell great client stories.Differentiate Spectrum Enterprise in the market place by identifying competition and how to effectively position against it. Work with Product Management, Marketing, Demand Generation and Sales to plan the marketing launches of new products and feature updates. Be an active part of the cross-functional programmatic sales and marketing team to drive program initiatives from inception to final reporting.Work with Product Marketing teams to translate product messaging and value proposition into Midmarket messaging and positioning that Demand Generation teams can use to create and execute on campaign narratives and copy for integrated digital and outbound lead generation efforts.Manage and coordinate with the Demand Generation team to guide the operational design, implementation process and optimization of programs, campaigns, client and prospect event strategy and executive thought leadership opportunities for the Midmarket segment.Contribute to the analysis of the sales funnel, actual revenue and the development of monthly and quarterly reviews versus target, forecast and market demand.Produce a wide variety of formats by partnering with Creative Production and Demand Generation teams, including content, product videos, social media and slide shares.Support sales leadership, management and front line account executives by owning and delivering the GTM content, product positioning and selling tools and strategies via platforms accessible through browser, mobile app or a CRM integrated solution.Create programs to launch, create visibility, establish baseline usage and increase engagement with the Sales organization.Improve sales by establishing and managing the Midmarket program return on investment based on sales quota attainment correlated to sales representative usage and engagement. Expand into new markets by partnering with Strategy, Marketing Analytics and research teams to identify opportunities and adjacencies while using competitive, industry and client intelligence programs and market research with internal and external resources.Promote product knowledge and marketing strategies by working in tandem with Sales leadership.Build relationships with industry technology organizations, forums and thought leaders to remain current on leading industry technology trends and developments. Required keys for success:
Five or more years of relevant leadership experience building and growing a high performing marketing or product management team larger than two team members.Five or more years of progressively responsible experience in product marketing of business-to-business (B2B) and midmarket clients.Experience selling and supporting fiber network, managed and cloud services and solutions in the Midmarket space.Knowledge of external markets, clients and internal capabilities to identify key target audiences across multiple decision-maker titles. Solid interpersonal communication skills.Ability to gain buy-in and alignment across sales, product, technical, operations and executive stakeholders.Proven collaboration skills within function and across peer stakeholders.Product marketing experience, including product launch and promotion, GTM strategy development and execution, product and sales training development, client and market requirements and market research.Proficient in Microsoft Word, Excel, PowerPoint and Outlook.Effective written and spoken English communication skills with all levels of an organization.Your education:
Bachelor's degree in marketing or a related field, or an equivalent combination of education, training and experience (required). MST601 312690-5 312690BR

Keywords: SPECTRUM, Syracuse , Senior Manager, Midmarket Segment, Spectrum Enterprise, Executive , Syracuse, New York

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