Social Media Manager
Company: Mackenzie-Childs
Location: Aurora
Posted on: April 16, 2024
Job Description:
Job DetailsJob Location Corporate - Aurora, NYRemote Type Fully
Remote -Salary Range $85,000.00 - $95,000.00 Salary/year
Description
Position Summary:
This person will be responsible for driving the overall social
media & content strategy across all organic social media channels,
including overseeing the monthly content calendar, 360 social
support plans for product launches/activations, along with
identifying and implementing brand aligned social trends. This role
will work cross-functionally with all creative & marketing teams,
and report directly to the Senior Manager of Social Media. Our
ideal candidate is a team player with excellent communication,
writing and analytical skills (you love the data!), while able to
effectively multi-task and achieve deadlines in a fast-paced
environment. A true content creator at heart you have stellar
copywriting skills, a knack for engaging storytelling, and a talent
for producing stunning visual content in a variety of formats from
graphics, GIFs, Instagram stories, Reels, TikTok videos, Pinterest
guides, YouTube Shorts, etc.
Essential Job Duties and Responsibilities: (Additional duties may
be assigned)
- Concept and execute short & long-term social media strategies
(activation plans)
- Oversee the development of the social calendar across all
organic social channels including support for new launches,
campaigns, events, & promotions
- Lead daily and weekly organic social media strategies to best
acquire new followers, enhance best practices and meet brand social
media KPIs benchmarks / goals. You stay close to the data and pivot
quickly when needed
- Ideate, write, and edit copy for all social channels (IG, FB,
Pinterest, YT, TW & TikTok) working closely with the creative team
and ensuring it's written to the correct audience persona /
channel
- Partner closely with the creative team for best-in-class
assets. Review & approve produced social content (TikTok, IG
stories, Reels, etc.) must be able to provide timely clear feedback
& edits
- Focus on driving forward the growth of our newly launched
TikTok while working to implement TikTok Shops, spark ads,
etc
- Create and deploy an evolved community management strategy in
collaboration with our customer service team
- Monthly concepting of social media content, content creators &
storytelling series to support company growth
- Regularly identify emerging social trends, new social features
& strategize opportunities for the brand to actively
engage
- Partner with our Influencer team to repurpose any and all
content, as it fits into monthly content calendar
- Create / edit images, GIFs, and videos if needed. Mostly
working from pre-existing brand templates through tools such as
Canva and Packsia
- Work closely with our paid media marketing team on paid social
strategy & execution (allowlisting, etc.) to measure the value and
impact of our social channels while driving stronger clicks and
sales through social media selling tactics
- Strong reporting & analysis skills - campaign success, channel
growth, awareness and acquisition KPIs, competitive analysis, etc.
You know your way around tools such as Social Commerce and can put
forth enhanced social media reporting templates
- Own social listening and competitive insights through Sprout
Social and develop enhanced reporting around it speaking to both
qualitative and quantitative data points
- Lead social giveaways
- Manage, develop, & coach social media associate(s) in
day-to-day responsibilities
- Lead weekly social brainstorms and create a monthly social
media newsletter to send company wide
Qualifications
Knowledge, Skills, and Abilities:
- Self-starter with the ability to prioritize in a fast-paced
environment & meet changing deadlines across multiple projects and
campaigns
- Strong problem-solving skills
- Excellent verbal communication & writing skills
- Works well under pressure & has a flexible & positive
attitude
- Attention to detail & ability to multitask
- Strong project management skills
- Creative thinker who can take conceptual idea and execute on
it, flawlessly
- Up to date on cultural trends and events
- Technical proficiency: Office 365, Sprout Social, Social
Commerce (Curalate), Planoly, Later, Later Influence (Mavrck),
Google Analytics, Excel, Monday, Brand Folder
- Ability to be flexible social media happens in real time and is
24/7. Need to be able to work some weekends and evenings if
necessary
Education and Experience:
- Bachelor's degree
- Minimum of 5-7 years' relevant experience in marketing & social
media at a retail/ecommerce company or agency
- Strategic, results oriented marketer with a proven track record
in social media campaign execution, strategy, management, and
reporting
- TikTok expertise. You are well versed in all things
TikTok
- In-depth understanding of social media platforms (specifically
TikTok, Instagram, Facebook) from both a paid & organic
perspective, including their respective strengths, nuances, success
metrics, and relevant demographics
- Understanding of the individual voice, audience, and
configuration of each social media platform in order to optimize
our engagement with different communities
- Knowledge of each social media channel's algorithms and ability
to track keyword and hashtag performance
- Skilled at organizing, planning, and executing simultaneous
projects and activities
- Excellent knowledge in the social media landscape - tools and
trends, including how brands are converting users through social
channels
- Data driven and highly analytical in order to build traffic and
grow our community
- A decor and lifestyle champion, who understands the luxury
retail space!
Location: Remote
Travel: Occasional domestic travel to company headquarters in New
York (Aurora) or vendor partners / company events if needed; less
than 20% of time annually or on an at-need basis.
Physical and Mental Requirements:
- Ability to sit, stand, walk, talk, hear, reach, push, pull,
crouch, kneel, bend, climb, use fingers to grasp, handle, feel, and
perform repetitive motions of hands or wrists.
- Light mental and visual attention is required for performing
work where there is some variety, but actions taken and decisions
made are limited to few possibilities. Work requires some
coordination with others.
Keywords: Mackenzie-Childs, Syracuse , Social Media Manager, Advertising , Aurora, New York
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