2023 Spring - Marketing Operations Intern

Company: Workiva
Location: Potsdam
Posted on: September 25, 2022

Job Description:

WHEN CAN YOU EXPECT TO HEAR BACK?
We like to attend all career fairs and recruitment events before closing our positions. That means, this position may be open without response for a couple of weeks to give us time to wrap up the recruitment season. Please see our tentative timeline below so you know when to expect to hear back from us!
All postings close: September 25, 2022 at 11:59 CT

Resume reviews: Week of Sept. 26-30th

Interviews: Early October
Offers: By end of October
2023 START DATE:
This position has opportunities to start in the Spring, with potential to extend into the Summer. Please see our start dates below and let us know your availability.
Spring Internships: Monday, January 9, 2023
20/hours per week max (flexible around your class schedule)

JOB SUMMARY
The Marketing Operations Intern works closely with the Corporate Marketing, Digital Marketing, Product Marketing, and Sales teams to push products to the marketplace. This person maintains data integrity, performs analysis, assists with automation functions, and/or website optimization.
RESPONSIBILITIES
Marketing Operations Interns may perform any of the following activities depending upon which team(s) they may support:
Marketing Operations
Maintain data integrity in Salesforce and Marketo

Perform in-depth analysis measuring marketing campaign effectiveness

Work closely with Product Marketing to build audience segmentations
Contribute to lifecycle and automation functions of marketing
Assist with lead acquisition
Marketing Automations
Utilize spreadsheet software to run matching and lookup functions to normalize accounts

Help maintain marketing reports and documentation

Digital Marketing
Analyze and identify optimization areas (e.g. search trends, visitor engagement, conversion, user interaction, etc.)

Create and implement an actionable plan and recommendations for improving how visitors find and use our website

Conduct a website content audit, including brand voice, SEO optimization, governance
Work in A/B and multivariate testing methodology
Develop, launch, and measure success of web content for integrated marketing campaigns
WHAT YOU'LL NEED
Skills
Excellent verbal, written, and interpersonal communication skills

Self-motivated with strong propensity for action, results and continuous improvement

The ability to work successfully in a high-energy, fast paced, rapidly changing environment is necessary
Exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
Experience
Experience with reporting and analytics preferred
If Digital Marketing focused:
Working knowledge of Drupal or other web content management systems (CMS)

HTML experience necessary

Experience with CSS and Bootstrap preferred
Education
Must be currently enrolled in a degree-seeking program, preferably in marketing, marketing analytics, consumer behavior, or related program.
Travel Requirements
Minimal travel
Working Conditions & Physical Requirements
Reliable internet access for any period of time working remotely, not in a Workiva office.

MUST BE AUTHORIZED TO WORK IN THE UNITED STATES AND NOT REQUIRE SPONSORSHIP NOW OR IN THE FUTURE.

HOW YOU'LL BE REWARDED
Pay Rate in Colorado: $19 per hour
WHERE YOU'LL WORK
Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.
CUSTOMER SUCCESS: Always delight our customers.

TRUST: Rely on each other.

INTEGRITY: Do the right thing, every time.
COLLABORATION: Share resources and work together.
INNOVATION: Keep creating solutions and finding better ways.
INCLUSION: Support a diverse community where we all belong.
ACCOUNTABILITY: Be responsible for your success and failure.
We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems.
AT WORKIVA, YOU'LL ENJOY:
INTERN ENVIRONMENT: Workiva was ranked a top 100 internship program by WayUp and ranked #20 in Best Places to Work for a reason! Our interns have the opportunity to participate in mentoring, professional development, networking, and flexible hours during their internship. We continually strive to provide numerous resources to build not just excellent interns, but excellent business professionals.

REAL WORK EXPERIENCE: Workiva interns are treated as full-time employees and are allowed the freedom to contribute to real work that truly impacts Workiva and it's operations. From writing code in our production environment to directly supporting our customers' on our newest platform, our interns play a vital role in our company!

FANTASTIC PERKS: Being an intern at Workiva has benefits beyond just a paycheck. You can't beat the wellness discounts, 401k participation and match, casual dress environment, paid sick leave and countless other perks that Workiva offers!
INVOLVEMENT: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
OPPORTUNITY AT WORKIVA: At Workiva, we offer more than just a 12-15 week spring or summer program. 80% of our interns extend longer than just 1 semester with us to continue work on their projects. As long as you are enrolled in a degree seeking program, you could have the opportunity to be an intern at Workiva until you graduate!
LEARN MORE ABOUT LIFE AT WORKIVA: [https://www.linkedin.com/company/workiva/]
Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com .
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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