Vice President - Marketing and Communications

Company: Wells College
Location: Aurora
Posted on: August 6, 2022

Job Description:

OPPORTUNITY The Vice President for Marketing and Communications will advance Wells College and its strategic plan by building awareness of - and engagement with - Wells' mission, goals, impact and outcomes. Serving as a key member of the president's leadership team, the vice president will build relationships with key stakeholders and constituencies within and beyond the college; develop and implement an institutional strategic marketing plan; and set digital and print communication priorities to strengthen the college's visibility, market position and reputation. For this role, President Jonathan Gibralter seeks an experienced, self-starting communications leader who is inspired by the college's rich history, immersive academic program and commitment to student success. Joining other new leaders in the president's team, the vice president will have the opportunity to build and structure a communications department reflective of the college's ambitions and programs, including its affiliations with Syracuse and Cornell universities. The vice president and their staff will direct the college's overall messaging and branding, digital communications, media relations and social media, institutional writing, crisis communications, advertising, and admissions and advancement marketing campaigns. RESPONSIBILITIES Lead the development and implementation of an integrated brand strategy and strategic marketing plan that demonstrably advances the college's strategic objectives, with particular emphasis on enrollment and development goals Work in partnership with departments and colleagues across the college to assess communications needs and opportunities and to support cross-institution consistency of brand and messaging Execute vibrant, proactive media relations and social media programs that enhance the college's visibility and reputation, promoting stories of Wells people, programs and impact Lead issues management strategy/crisis response and serve as a key spokesperson for the college as appropriate Capture and use data to assess the impact of communications initiatives - including digital and print campaigns, as well as earned and paid media placements - using such data to inform decisions and strategies OVERSIGHT AND AUTHORITY Brand identity and standards; institutional brand awarenessHigh-level marketing and advertisingDigital and print communications, including websiteAdmission and advancement marketing and advertisingMajor institutional publications, including college magazineMedia relations, including executive interviews and op-edsInternal communications; events promotionAdvertising programs, budgets, and metrics QUALIFICATIONS, SKILLS AND ABILITIES A Bachelor's Degree (advanced degree preferred) with at least 10 years of demonstrated success in: Implementing successful, data-informed, results-oriented communications programs across one or more multi-stakeholder organizationsLeading a cohesive team that consistently meets quality standard and deadlinesWorking under pressure, in a fast-paced environmentFostering an inclusive and equitable workplace cultureBuilding collaborative, collegial work relationships at all levels of an organizationMaking financial decisions and managing budgets The successful candidate will be: Alert to national and international developments and social issues and their relationship to higher educationContinually knowledgeable about emerging communications practices and technologies, as well as industry trendsInvested in the vibrancy of the college's home community of Aurora, NY, and the upstate New York regionA generous, insightful colleague and collaborator in senior administrative deliberations PI187884870

Keywords: Wells College, Syracuse , Vice President - Marketing and Communications, Advertising , Aurora, New York